Smallville Hits It’s Stride
Talk about product placement. What do you think Stride had to pay to be so prominently featured in this week’s episode of Smallville? I nearly cringed at the obvious advertising. The ep itself was about gum which was laced with kryptonite, which made Pete Ross, who found a pack and was chewing it, turn into a super hero. There were big Stride signs all over a warehouse, where secret concerts were held. Pretty shameless promotion, really. And apparently the only group that played there was OneRepublic, since they seemed to be there every time someone entered the place.
Chloe had a line, which she had to deliver with a straight face, about “chewing that next piece.” Yikes. Does Stride really need that? Is the mere thought that you might end up with some kryptonite gum gonna make more people buy Stride? (You won’t find any, by the way, cause there was only one box worth and Clark got rid of it.)
Here’s a question that as far as I could tell they didn’t answer on the ep (although I was so busy being turned off, maybe I missed it) but how did that one box come to be kryptonite-licious in the first place? Also, what were the chances, in a warehouse full of boxes of gum packets, that Pete would chose that one to rip off a package from? Maybe I’m being too hard on this show, but its just so ridiculous and they take it so seriously.
What amazes me most of all, is that someone wrote this ep. I mean, they thought it all out and then had someone put up those big Stride posters. I just don’t get that.
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